GTM Lead

The work

We are hiring a GTM Lead to own strategy and execution across positioning, launches, trader acquisition, and ecosystem distribution. You will design campaigns for new products and market moments, then carry them from the first idea through launch and measurement.

You will spend time with traders, understand how they discover and evaluate new products, and build a repeatable outreach motion. You will develop relationships with KOLs, creators, communities, and ecosystem partners without turning the brand into paid noise.

You will work closely with the founders and product team to turn product capabilities, market data, and user insight into sharp narratives. You will know when to move quickly on a live conversation, when to build a longer campaign, and how to convert attention into active traders.

What we are looking for

• Chronically online on X, with strong instincts for the accounts, conversations, formats, and cultural moments that move crypto attention
• Deep knowledge of the Hyperliquid ecosystem, including its traders, builders, protocols, KOLs, market structure, and culture
• Broad knowledge of the crypto ecosystem and a real interest in trading products, prediction markets, and market structure
• A track record of designing and executing GTM campaigns with clear goals, strong distribution, and measurable results
• Experience with direct outreach, community building, partnerships, or relationship management with traders and KOLs
• Excellent writing and positioning skills, with the ability to turn a complex financial product into a clear and compelling story
• Strong analytical judgment: you can define the funnel, measure campaign performance, learn from the data, and change course quickly
• Extremely high ownership and comfort operating in an early-stage startup environment

What success looks like

• A distinct narrative for Totalis that traders understand and repeat
• A reliable pipeline of conversations with high-value traders, KOLs, and ecosystem partners
• Launch and always-on campaigns that turn X-native attention into product usage
• A tight feedback loop that brings market insight back into product, positioning, and the next campaign

Why Totalis

• Define the go-to-market playbook for a new financial product category before the conventions are set
• Work with proprietary cross-venue data and products that give you genuinely new stories to tell
• Join an early team where strategy and execution sit together, and strong work ships quickly

About the interview

A clear, focused process

1. 01

   Founder conversation

   A short intro call about your background, your view of crypto distribution, and the kind of company you want to help build.

2. 02

   Short campaign exercise

   A focused exercise designed to show how you think about positioning, audience, channels, and measurement. We care about the choices you make and the tradeoffs behind them.

3. 03

   Working session

   We’ll pressure-test the campaign together, explore how you respond to new information, and work through a live GTM problem.

4. 04

   Decision

   We aim to make a clear decision and, when there is a strong fit, extend an offer within a week of the final conversation.